Ahead of next week’s Halloween celebrations, online and mobile casino content provider iSoftBet has rolled out its inaugural Italian promotion campaign in conjunction with its newest ‘spooky slot’ Ghost ‘n’ Gold.

The first Italian campaign for the content provider will focus on appealing to players by offering ‘thrilling prizes’ if they play iSoftBet’s Ghost ‘n’ Gold and its Paranormal Activity-branded slot, while also targeting all iSoftBet’s Italian operator partners.

Michael Probert, Chief Commercial Officer at iSoftBet, celebrated the new campaign: “We are very excited to announce the launch of our first Italian campaign, just in time for Halloween.

“Combining our classic branded hit Paranormal Activity and latest release Ghost ‘n’ Gold in the promotion, we can’t wait to see how our Italian fans fare as they battle spirits to uncover huge prizes through these amazing adventures.”

The latest iSoftBet slot, which will be set in a haunted house, will have ‘ghoulish’ symbols and multiple bonus rounds, including Wild Ghost Spin and Free Spins, while also offering 3,888 ways to win on the reels.

The announcement comes at a time when iSoftBet has focused upon boosting its current offering of games, with a variety of game launches lined up in the coming months such as Lost Boys Loots, Raging Reindeer and sequel to Hot Spin Deluxe.