As the annual SBC Awards fast approach, CasinoBeats is launching a series of feature articles previewing a select few of the gongs up for grabs. 

Now in its sixth year and recognising the achievements of operators, suppliers and affiliates from across all the major disciplines. This latest entrant in the CasinoBeats contenders series delves into supplier categories as we look at those vying for the ‘Innovation in Casino Entertainment’ gong.

Invention and innovation are pillars in the gaming community and while there is a sameness in operators providing daily lotteries and traditional casino games, the freshness and fluid nature of our marketplace means breaking boundaries.

BetGames.TV provides an enhanced, modernistic vision. The company created a niche market in the dynamic, fluid, rapidly changing world of gaming. We showcase a unique live dealer experience and maintain the industry norm of efficiency, speed and revenue potential.


2019 has been a year of significant success and innovation for Betsoft. This stems from our unique and innovative approach to slot design. Our portfolio of Slots3 games has grown considerably, and our offering now boasts a multitude of best performing games including Spinfinity Man and Viking Voyage.

However, among our most exciting titles is Max Quest: The Wrath of Ra. This game is a departure from the traditional slot model offering players a completely new casino experience and operators a disruptive, highly original, revenue generating vehicle to both acquire and retain customers.

Design Works Gaming

Design Works Gaming has an enviable history of producing slot games for land-based and social casinos. After developing titles for some of the biggest names in land-based casinos, DWG turned its gaze to the social scene with its first social casino, Diamond Sky, which was launched in 2016. We experienced significant success with Diamond Sky, and since have launched a number of social casinos, including two more this calendar year.

Evolution Gaming

Monopoly live from Evolution Gaming — a unique live online game show based on the world’s best-loved board game. It is an all-new special edition of our player-favourite Dream Catcher and created in partnership with Hasbro. It blends live game action with augmented reality, creating an entirely new player experience and has opened up live casino to an entirely new segment of players!

Green Jade Games

Being a new studio, we believe our best chance is innovation. Our vision is to deliver the next generation of casino games. Green Jade Games’ ambition is to develop the next generation casino games, based on an innovative mix of features from slots, computer games and hyper-casual games.


Step inside Greentube’s “Home of Games” as we deliver safe and secure casino entertainment to players around the world. As the Novomatic Interactive division, we offer a diversified game portfolio of video slots, table games, AWP reloaded slots, server-based gaming, social casino gaming, video bingo and more.

Our omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming. As a full service RNG supplier we offer both customised platform solutions as well as a complete range of operation services.


Welcome to Iforium, join us in connecting the game. Founded in 2006 and based in the Isle of Man, Iforium are a leading B2B software development company focused on providing the next generation casino platform.

Gameflex, our multi-award winning casino aggregation platform delivers the largest gaming portfolio in the industry with a focus on the regulated markets. Our portfolio now extends to over 9,000 games from 100+ content providers and is growing month on month.

The Iforium platform is live in 12 regulated markets and we work with multiple household name operators. We are presently licenced and regulated by the UKGC, MGA, ONJN and New Jersey in the US.


Unique to Playtech games, game modifiers are “unlockable” special features available within certain games, giving licensees a cost-effective way to boost engagement through tailored, semi-personalised gameplay.

Game modifiers can be activated either manually through Playtech’s IMS or automatically via rules set in the engagement centre, either for individuals or multiple players. As well as creating an enhanced player experience, Game modifiers are designed to offer licensees a fresh alternative to traditional bonusing that does not rely on financial incentives.

By delivering something extra for players with an element of exclusivity, licensees can tackle churn, reward VIPs, promote cross-brand or cross-vertical play and much more.

Pragmatic Play

2019 has seen Pragmatic Play considerably strengthen its position as one of the leading providers of products and services in the igaming industry. Our expanding portfolio of video slots has grown in size and stature to be one of the most immersive offerings the industry has to give.

This has been supplemented by the highly successful launch of our live casino offering, and the roll-out of our pioneering Pragmatic Play Enhance tool. Much of our success has been the result of our unwavering commitment to innovation.

Red Tiger

We believe Red Tiger’s Daily Drop Jackpots Network is the greatest casino innovation for the judging period in question because, for the first time, a slots player can win an average of €56,000 every single day on our games making it the biggest daily jackpot in the industry.

This attractive prize has proved tremendously popular with players and operators alike. Unlike progressive jackpots, our daily drop jackpots are much more attainable for players and our clients have been able to harness this attraction to acquire customers and, most importantly, to retain them.

Scientific Games

Scientific Games understands its customers’ needs and always seeks to innovate to create business solutions to solve their pain points. Introducing Scientific Games’ player boutique, an innovative marketing and gift fulfilment program that is truly unique and enables operators to more seamlessly reward player loyalty, conduct special events, simplify program giving, enhance operations and improve the casino promotional environment.

Tom Horn Gaming

We make sure to create the best-in-class entertainment for those who are brave enough to embark on a thrilling journey to discover many fantastic worlds our video slots offer. 

Our slots always stimulate all your senses. Attractively done visuals with the soundtrack bouncing along, engaging gameplay with a host of amazing features just do the perfect job.

We are always setting ourselves new challenges as a brand in terms of growth, revenues, gaming concepts, innovation, technology. Our rigorous research of new technologies is always translated into our own in-house game development, that always features new game concepts and new technologies to attract new players and provide them with an unforgettable gaming experience.