The Kindred Group’s flagship Unibet brand has secured a partnership with the Philadelphia Eagles, marking the first casino sponsorship for the NFL franchise.
Under the terms of the agreement the online gambling operator has become an official partner of the Doug Pederson led side on a multi-year basis.
Unibet is to receive a permanent branding presence on the newly constructed northwest suites, located on the main concourse at the Eagles’ Lincoln Financial Field home.
Signage will also be prominently displayed on the ‘Eagles Nest Tower,’ the stadium’s digital billboard, however it’s stipulated that the deal does not include any promotional rights for sports betting.
In addition to branding at Lincoln Financial Field, Unibet will receive exposure across a number of digital and print assets including PhiladelphiaEagles.com, team publications and social media channels.
“Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market,” stated Catherine Carlson, senior vice president of revenue and strategy at the Philadelphia Eagles.
“We are proud to align ourselves with a company that is fully dedicated to innovation, the customer experience, and responsible gaming.”
This latest link-up extends the brands presence within the state of Pennsylvania, after partnering with Mohegan Sun Pocono to provide online gambling in the Commonwealth earlier this month.
Online gambling through Unibet’s website and apps will be available online in Pennsylvania in the coming weeks, with the entity having been live in New Jersey since June.
“As we look to grow our footprint in the US, it only made sense to partner with one of the largest, most respected and loved teams in the NFL,” said Arnas Janickas, head of US marketing at Unibet. “The Eagles unmatched fan engagement and relentless innovation in digital space definitely helped to make this partnership a reality.”
