iGaming supplier Singular has penned a new deal with Helio Gaming, which will see Helio deliver a number of bespoke lottery games across the Singular platform.
The new partnership is expected to boost Singular’s portfolio of products, offering its network of operators access to the online lottery vertical. Players will also gain access to tailored jackpot games and prize draws.
Keith Galea, CEO at Helio Gaming, said: “Singular is a well-established industry player with whom we are delighted to partner.
“Becoming the company’s first lottery provider is particularly pleasing and continues our promising commercial expansion across regulated territories.”
Under the terms of the new agreement, Singular will integrate Helio’s full offering of lotto games including its flagship product, Lotto Hero. The games are expected to be hosted across a multi-tenant platform, with the products delivering risk-free distribution as well as a commission structure for operators.
Robert Dowling, Chief Commercial Officer at Singular, added: “We are thrilled to make Helio Gaming our first ever lottery provider.
“With its impressive range of engaging lottery titles, we look forward to introducing Helio’s portfolio to operators around the world.”
The news follows on from Singular’s announcement that it would be launching its new fourth-generation proprietary sportsbook platform at this week’s SiGMA Malta conference.
Its newly revamped sportsbook provisions will pave the way for deeper personalisation and improved reporting of customer life-cycles.
Singular’s sportsbook platform is built on a modular framework. By leveraging big data and AI modules, it will allow customers to deploy ‘configurable player journeys’ to drive higher engagement of players.