The B2B division for Lottoland has announced that it will be rebranding, and will now be operating under the name of Alot Solutions.

This new name has been put in place in order to provide a clear distinction between the Lottoland consumer-facing division and the newly-named Alot Solutions B2B and B2G division.

The progression has been deemed as a natural one by Lottoland Solutions, due to the growth which has been seen over the last three years.

Mike Carruthers, who will continue to lead the business as CEO of Alot Solutions, commented: “The time is right for the Solutions part of Lottoland to have its own identity. As Alot Solutions we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes.

“We are making Alot Solutions the go-to provider for Prize Cover, Games and Technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”

Whilst undergoing a rebranding period for the new Alot Solutions, Lottoland has still been active within the sector, with the latest move being one which saw them sign a deal with Rightlander.

This was signed alongside MoPlay, with both of the operators striving to heighten affiliate compliance and boost their responsible gambling measures.

Stephanie Cook, senior affiliate manager at Lottoland, added: “Our partnership with Rightlander will allow us to properly monitor our affiliate partners and ensure compliance.”

By using Rightlander, Lottoland and MoPlay hope to demonstrate to the UK Gambling Commission and other regulators that they are doing all they can to ensure that affiliates sending traffic to their websites are acting responsibly.