Soft2Bet has partnered with Bambora in a new deal which will see the firm gain access to Bambora’s PaymentIQ platform.
This will give Soft2Bet the capability to increase acceptance rates, while effectively detecting fraud. The platform will also allow them to provide more payment options, as well as being able to speed up its business growth.
Soft2Bet is currently expanding its reach across Europe, and the new integration of the PaymentIQ software will enhance their ability to process large transaction volumes which come in regulated markets.
Boris Chaikin, CEO of Soft2Bet, said: “We’re always looking to improve the customer experience across all of our brands, and the integration of PaymentIQ will give our customers even more options.
“Offering players a tailor-made experience is paramount to the company’s ethos and this deal is a welcome addition to our overall offering.”
Christer Wikman, MD of Bambora for Gambling, added: “Our mission is to shape the most customer focused payment experience in gambling, and we’re thrilled for the opportunity to become a proactive partner to Soft2Bet.
“They’re an innovative and fast-growing player with high ambitions, and we’re confident that this will be a long and successful partnership.”
Among Soft2Bet’s consumer-facing brands are names such as Malina Casino, Campobet, Zulabet, Wazamba, Nomini. They also host their own affiliate program which runs under the name of 7Stars Partners.
The group are currently operating with MGA, with a further certification within the EU being expected to follow.
