IWG has added further strength to its position in the North American instant win games space after launching its suite of content with the Georgia Lottery Corporation.
Enhancing its partnership via the new agreement, the Georgia Lottery further expands IWG’s footprint within the North American lottery market with its games now live with ALC, BCLC, Loto-Québec, Michigan Lottery and Pennsylvania Lottery.
As a result of the new agreement IWG’s top performing titles have gone live with the state lottery following integration via the IGT platform, aiming to give players a new gaming experience.
“Partnering with one of the biggest lotteries in North America is a fantastic move for us and further demonstrates our position as a premium provider of instant win games,” noted Rhydian Fisher, CEO of IWG.
“Players across the state will now have access to a wide range of fun and entertaining games, featuring a mix of themes and mechanics that will appeal to a wide target audience.
“We’re looking forward to working alongside our latest lottery, driving greater online revenues alongside their existing and successful retail operations, as well as helping raise funds for good causes.”
Georgia Lottery has also become one of the first to go live with the latest edition of IWG’s flagship game Super Cash Buster, which is now available in portrait mode.
Furthermore, the company is to distribute a variety of new releases on a regular basis as the Lottery strives to grow its online program through attracting and retaining new players.
Gretchen Corbin, president and CEO of the Georgia Lottery Corporation, commented: “Integrating IWG’s games is an important step in our goal to diversify our online product portfolio with exciting new content.
“They have a strong reputation for delivering innovative instant win games to the North American lottery market and we are excited to partner with them. We look forward to introducing more IWG games in the future.”