Casino content developer Betsoft Gaming has announced that Lucky Days Casino has become its first signing of the new decade as it continues its European expansion. 

As a result, Lucky Days, has now gained access to Betsoft’s award-winning portfolio of products, including new release ‘SuperSweets’ as well as its hit title, ‘Take the Bank’. 

Annamaria Anastasi, marketing director, Betsoft Gaming, commented: “We are delighted to have Lucky Days on board with Betsoft. They are precisely the kind of successful and entrepreneurial operator we look to partner with for the long term.”

The agreement, which covers many key titles from Betsoft’s growing portfolio of videoslots including the addition of table games later in the year, will also target the Finnish, German, Norwegian and Japanese markets thus benefiting both Lucky Days’ business model and Betsoft’s global content strategy. 

Andre Swedberg, CPO Lucky Days, added: “Since the inception of Lucky Days, Betsoft has been a target content provider to offer to our players. To create a portfolio in today’s industry requires both legacy titles and new and unique game features to drive the product forward.”

The deal is the latest involving Betsoft and follows on from the developers partnership with Bombagames towards the end of 2019 which continued its European expansion

At the time, Francesca Raniolo, sales executive at Betsoft Gaming, concluded: “We are delighted to have partnered with Bombagames. They have forged an excellent reputation since launching earlier this year, and we are both excited to see our partnership develop.”