Pronet Gaming has hired Bobby Longhurst as chief commercial officer as it prepares to target new and emerging markets with its sportsbook and casino platform.

Longhurst, who has more than 15 years of commercial leadership experience and is said to have been instrumental in the rise of SBTech over a two year period until September of last year, will spearhead the supplier’s launch into a host of new territories in 2020.

He has joined a company set on transforming betting and gaming with its operator-focused sports betting, casino and retail solutions. The casino platform includes more than 6,000 titles from more than 65 of the industry’s most creative studios, while its sportsbook consistently handles more than three million bets per day.

Longhurst said: “It’s an exciting time to be part of Pronet Gaming as we continue to evolve. I’m delighted to have been placed in charge of providing these under-serviced markets with a fresh and yet proven platform that meets the needs of any operator.

“We believe our products are an industry leader and offer a real point of difference. I’m confident in the power of our solutions to deliver in multiple markets and I’m very much looking forward to discussing opportunities at ICE next month.”

Alex Leese, CEO at Pronet Gaming, added: “Bobby arrives with a wealth of industry experience under his belt having worked with some of the biggest names in iGaming, so it’s a great appointment for us.”

“I am confident we can make a significant difference to operators looking to join the industry or expand their current offering, as well as those who need a change of provider. Bobby’s knowledge, experience, and industry network will be invaluable to us.”