Customer retention specialist Enteractive has signed a deal which will see three of the Gaming Innovation Group’s flagship brands integrate with its reactivation platform.
As a result, the brands in question, Rizk, Guts and Kaboo, will now enhance their reactivation performance through the addition of Enteractive’s (Re)Activation Cloud plug-and-play service.
Ross Parkhill, GiG’s director of B2C casino, commented: “”We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future.”
The (Re)Activation Cloud is driven by human interaction and boosts the operator’s P&L by aiming to activate inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end.
This feature is now set to augment the GiG brands’ player retention rates whilst further strengthening both the focus and the work on responsible gaming that has been earlier communicated by the company
Mikael Hansson, Enteractive founder and CEO, added: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”
The expansion with GIG’s core brands marks the latest addition to the growing number of gaming entities within Enteractive’s portfolio, which boasts clients such as Betsson, Kindred, Casumo and Aspire Global.