Oryx Gaming is aiming at taking gamification to a whole new level as the Bragg Gaming Group company introduces its new player engagement platform.

The company asserts that the platform consolidates a number of functionalities that work together to increase player engagement and customer lifetime value. 

This includes a set of targeted promotions, such as free spins, bonuses, jackpots, leaderboards and tournaments; a multi-channel communication platform which supports traditional campaign channels such as SMS, email and social media and a real-time campaign management system which allows operators to engage players onsite in real-time. 

Within the latter operators are able to automatically trigger a reaction to players’ online activity and offer tailored promotions based on their actions, which it’s hoped will both heighten engagement and experience.

The platform is powered by the recently launched Oryx data analytics platform where real-time data is collected and processed from the Oryx igaming platform, the Oryx Hub, and the Oryx sportsbook, as well as external sources such as third-party player account management systems. 

Matevz Mazij, CEO of Oryx Gaming, said: “Knowing the player is not enough anymore. It also matters how the data is used. The Oryx player engagement platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and onsite.”