Lottomart recruits Fast Track CRM to power player engagement

App-based lottery operator Lottomart has unveiled a new partnership with Fast Track as the firm sets an ambition to add further strength to its player engagement offering.

The UK-facing lottery brand stresses that it places “a big focus on the player experience,” as it strives to introduce a number a new features, such as a ‘boost’ function for lottery purchases, as the app “puts user experience at the forefront”.

Ashley Lang, CEO of Lottomart, said of recruiting Fast Track CRM to power their player engagement: “We are a technology-led company with ambitious plans for how we can really offer a different experience to our players. FT CRM will allow us to achieve everything we need, in an efficient way.” 

Fast Track CRM is a real-time player engagement platform that allows operators to streamline working processes across their organisation, while providing an increase in customer engagement.

Simon Lidzén, Fast Track co-founder and CEO, added: “Lottomart are the type of operator that are a dream for us to work with: innovative and technology-led. The first thing you notice about their app is how much work has clearly gone into the user experience and we are looking forward to supporting them in building really interesting engagements on this strong foundation.”