The American Gaming Association has lauded a “watershed moment for sports betting in the United States,” as the national trade group launches its new ‘Have a Game Plan, Bet Responsibly’ sports betting ad campaign.

Coinciding the announcement with Problem Gambling Awareness Month, fans in legal sports betting states will see in-arena responsibility messaging due to the new public service campaign, designed to educate fans and consumers about responsible sports betting practices.

The campaign focuses on four responsible sports betting principles to set a budget and stick to it, keep it social: play with friends, family, and colleagues, be informed: learn the details of the games you’re playing and play with trusted licensed, regulated operators.

“This is a watershed moment for sports betting in the United States,” stated Bill Miller, president and CEO of the American Gaming Association. “Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year. 

“It’s more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner.

“By encouraging consumers to have a game plan when they wager, the industry is making good on its commitment to instil responsibility as a key tenet of every new legal sports betting market.”

The Have a Game Plan, Bet Responsibly campaign is currently live in Capital One Arena in Washington, and T-Mobile Arena in Las Vegas, Nevada, with plans to launch in other sports betting markets soon. 

Through the campaign, the AGA is aiming to lead the gaming industry in responsible sports betting promotion, both in key markets and nationally. The effort also focuses on bolstering responsible gaming engagement from sports leagues, teams and other new entrants into the sports betting ecosystem.

“The Golden Knights are pleased to work with the American Gaming Association to extend our state’s longstanding commitment to responsibility by encouraging all of our fans to Have a Game Plan,” added Kerry Bubolz, Vegas Golden Knights president

“Gaming should always be enjoyed responsibly. We look forward to working with the AGA on educating our fans and reinforcing this messaging during our home games at The Fortress.”