Game developer has continued their continued growth by partnering up with First Look Games.

This collaboration means 4ThePlayer boosts their marketing potential with operators and players globally as their entire game portfolio is open for the world-wide affiliate community.

Through the content platform, incorporating game information and dates for titles such as 9K Yeti and 1 Left Alive will be available which will significantly expand their online presence, player recognition and create a more efficient communication stream. 

Andrew Porter, CEO of 4ThePlayer, said: “ appreciates affiliates, we welcome any innovation that allows us to work closely with them. First Look Games provides that innovation on their platform.

“First Look Games not only introduces us to new affiliates but also makes the content discovery process for them easier.

“Accessing the audience reach of First Look’s affiliates will allow more players to discover mountainous wins on 9K Yeti and battle Zombies as the Lone Survivor in 1 Left Alive.”

This new partnership will allow the game developer to utilise First Look Games’ service, giving game studios the opportunity to push prime releases to affiliates and publishers up to two weeks before the game’s launch, helping to build player anticipation ahead of network releases and maximising the exposure of upcoming titles.

Tom Galanis, founder of First Look Games, said: “Serving the affiliate and publishing sector by bringing the newest and best game developers to First Look Games is what we are all about, so adding 4ThePlayer to our client list is extremely pleasing.

“Their high-quality gaming content is already being noticed by the industry as a whole, so assisting them in moving forward and growing as a company is a real honour for everyone at First Look Games.”

This deal continued a busy start to 2020 for First Look Games as they recently rolled-out its accuracy management service.

The purpose of the service is to alert affiliates to inaccuracies relating to key game metrics that might appear in any of the game reviews or content published on affiliate websites, as well as across social media, for any titles featured in First Look Games such as return to player percentages, number of pay lines and number of reels.