SuprNation to start player engagement Fast Track on VoodooDreams

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SuprNation, the operator of online casinos VoodooDreams, NYspins and Duelz, has switched to Fast Track CRM to manage its player engagement.

The Fast Track CRM solution will allow the operator to engage with its players on all three brands in real-time across multiple channels by integrating with both external service providers and SuprNation’s internal systems.

Henric Andersson, co-founder and director of Suprnation, said: “We are looking forward to working with Fast Track to continue to improve our player engagement. We pride ourselves on having industry-leading mobile experiences and FT CRM will help us take this to the next level.”

The solution, said Fast Track, helps operators to target players at the right moment, with a relevant offer, and via the most receptive channel. It will be rolled out first on VoodooDreams before extending to the other two casinos.

Simon Lidzén, co-founder and CEO of Fast Track, added: “It’s always exciting for us to work with operators who are looking to push the boundaries of what is possible today and to collaborate on innovative player engagement strategies. Working with Suprnation will be a fantastic way for us to demonstrate FT CRM’s full capabilities.”