GameCo and Grid to bring esports product to North American casinos

GameCo has rolled-out a new collaboration Grid to bring the firm’s esports data product to a plethora of casinos located throughout North America.

The partnership will integrate Grid’s esports data and streaming solution with official and exclusive coverage of up to 80 per cent of the leading esports competitions into GameCo’s video game gambling machine offerings and partner casino destinations, both land-based and online.

This will incorporate real-time feeds of official data and streaming assets from Grid’s partnered esports competitions, scoreboard and visualisations and a range of services which it states are “designed to unlock the potential of esports for casinos and sportsbooks”.

Blaine Graboyes, co-founder and CEO of GameCo, noted: “Esports gambling is a tremendous untapped market across North America.

“In partnering with Grid, our combined industry knowledge, infrastructure, and technology will usher in a new era of engagement. We are thrilled to help make esports analytics and betting accessible for sportsbooks and players.”

Supported under the terms of the deal are titles such as Counter-Strike: Global Offensive, Dota2 and League of Legends at almost all major and minor tournaments.

The partnership comes as GameCo aims to unlock the potential of the Grid platform and its data assets to casinos and sportsbooks across the United States, Canada and Mexico, which it said will enable the properties “to capture a slice of the projected $12.4bn global esports betting market”.

“GameCo has cracked the code for revolutionising the casino experience for a generation that is used to, and expects, quality game-play in an accessible way,” added Moritz Maurer, CEO and co-founder of Grid esports.

“We are always looking for strong partners who believe in esports and its potential in the same way we do. GameCo was a clear choice in this regard and we are excited to expand our platform and efforts to a broader audience.”