Microgaming’s seventh annual Gift of Giving campaign, undertaken through its staff-led CSR initiative PlayItForward, has finished with total donations reaching $30,000.
Bringing total donations to £210,000 since inception, Gift of Giving is a seasonal voting scheme giving Microgaming operators and partners ‘the gift of giving’, by providing them with the opportunity to donate to worthy causes in their region.
John Coleman, CEO of Microgaming, commented: “I’d like to thank all of our customers for their generous votes and for supporting our Gift of Giving initiative for the seventh year running.
“Involving the wider industry in CSR is important to us at Microgaming, which is why we included the new responsible gambling category – giving back is what we are all about. Well done to the winning charities in 2019’s campaign and we hope these donations will help you to keep doing what you do best.”
In the 2019 campaign, Microgaming PlayItForward has donated a share of £30,000 between six global charities. The charities that received the highest number of votes in each region were Save the Children (United Kingdom), WaterAid (Africa), Foodbank Lifeline Foundation (Malta), Childline (Gibraltar) and Unicef (Rest of the World), with GamCare winning the vote in the inaugural responsible gambling category.
Anna Hemmings, CEO at GamCare, stated: “We’re grateful to Microgaming for naming us as beneficiary of the Gift of Giving campaign this year and this will contribute to our wider work in minimising gambling-related harm, helping us to reach the people who need us.”
Foodbank Lifeline Foundation was set up in 2015 to provide short-term emergency food provisions for individuals and families who find themselves in need.
“A huge thank you to Microgaming PlayItForward on behalf of all of us here at Foodbank Lifeline Foundation. We are truly grateful to receive the Gift of Giving vote,” added Diana Nye, Acting Chairperson at Foodbank Lifeline Foundation.
“The £5,000 donation will go a long way in helping us to continue to provide food packs to people who are struggling to find money for food.”