International Game Technology and SuperBook Sports have extended their partnership in North America to Tennessee. 

International Game Technology has secured another contract extension with its two-year addition alongside the Tennessee Education Lottery Corporation following a six-year contract inked alongside the Virginia Lottery.

Undertaken via its IGT Global Solutions Corporation and running until June 2027, as part of the agreement the firm’s PlayDigital team will replace another vendor’s entire loyalty solution to deliver “comprehensive upgrades” to the Lottery’s loyalty website and mobile app.

Providing a full range of new player convenience features as a direct consequence, the Lottery will also receive its choice of either GameTouch 20 or GameTouch 28 self-service vending machines.

“IGT has been a trusted and reliable partner to the Tennessee Education Lottery, helping us significantly grow our operation and impact every step of the way since our inception in 2004,” noted Rebecca Hargrove, Tennessee Education Lottery Corporation president and CEO

“IGT provides unprecedented lottery expertise, and we’re excited to leverage its digital lottery knowledge in the overhaul of our loyalty website and mobile app, making them both more convenient and appealing for players.”

Under the terms of the extension, IGT will upgrade the Lottery’s loyalty website where players can register for its VIP Rewards Program. The website will include several of IGT’s PlayLottery loyalty features such as account registration, second chance eligibility and rewards club.

Upgrades to its mobile app will build upon the aforementioned inclusions as well as a range of player convenience features allowing users to scan instant and draw game tickets to see if they are winners, check jackpot amounts, learn how to play lottery games and find the nearest retailer.

“As digital lottery supplier to more than 30 lotteries around the world and first supplier to launch a mobile lottery app in the US, IGT has a deep understanding of how multi-channel player engagement and a sophisticated loyalty program can help lotteries achieve their goals and differentiate their offerings,” said Jay Gendron, IGT chief operating officer of lottery

“IGT is pleased to continue applying our expertise in lottery content and platform technology to deliver outstanding experiences for Tennessee Education Lottery players.”