Casino and sportsbook operator group Soft2Bet has announced its latest partnership agreement, coming alongside global payments provider MiFinity.
Under the terms of the deal, the MiFinity eWallet has become accessible to consumers as a payment method across Soft2Bet’s multiple brands, languages and markets.
The wallet is stated to be a “fast, simple and secure way” for customers to perform transactions with multiple local payment options that support deposit, withdrawal and transfer functionality in different currencies.
Michael McDevitt, chief product officer at MiFinity, said: “We are very excited about the launch of our eWallet with Soft2Bet. This has come about following months of hard work by all the relevant parties and we are really looking forward to growing our partnership further in 2020 and beyond.
“Soft2Bet are a global player with strong brands in the online gaming space which complements our shared vision and growth strategy nicely. We look forward to building momentum for the MiFinity platform across all their brands.”
Soft2Bet’s portfolio includes 17 online casino and sportsbook brands, encapsulating online offerings such as igaming portal Nomini and sports wagering option Rabona.
Alberto Pittoni, chief commercial office at Soft2Bet, added: “Launching MiFinity’s cutting-edge eWallet across our brands will provide our players with a range of options to deposit and cash out their winnings.
“Giving our customers the best possible user experience is paramount. Offering a vast array of local payment solutions, along with the best games on the market, is key to our rapid development.”
This news follows Soft2Bet’s recent announcement this month that it inked a new content agreement alongside Skywind Group.
As part of the partnership, users were granted access to more than 290 games, including video slots, arcade games and branded video slot titles, such as The Last Kingdom, Star Trek: The Next Generation and Rambo.