NetEnt has made further inroads on its strategy of widening the reach of its portfolio and building awareness in new markets after aligning with Instant win Gaming.
As a result of the agreement between the game suppliers IWG will develop instant win games based on assets from a variety of NetEnt games, a move which it asserts will give the portfolio “an additional uplift”.
“We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players,” noted Rhydian Fisher, IWG CEO.
“We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes.”
The first games will be launched to players in Q3 2020 and will be made available across IWG’s network of 21 WLA and NASPL lotteries around the world, as well as through the supplier’s progressive play remote gaming server.
“We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector,” commented Andy Whitworth, chief commercial officer at NetEnt.
“IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players.”
