Casino content developer NetEnt and Sydney-based game producer ReelPlay have linked-up “in light of both companies independently following similar ideas”.
Under the terms of the agreement both companies will work together to extend and protect their respective franchises of InfiniReels and Infinity Reels, as both igaming entities also aim to strengthen their slot mechanics.
David Johnson, chief commercial officer at Reelplay, said of the IP partnership: “We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt.”
NetEnt’s debut InfiniReels game, Gods Of Gold InfiniReels, will launch on 14 May 2020. ReelPlay’s El Dorado Infinity Reels launched in November 2019 with the follow-up, Giza Infinity Reels, debuting this month and the firm’s Odin Infinity Reels coming in June 2020.
“In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market,” added Bryan Upton, director of games at NetEnt.
“I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times.”
Last week NetEnt commented that it had not seen any negative business impact from the COVID-19 pandemic as the firm vows to “secure a good development” in the shorter and longer term amid the current “exceptional situation”.
Issuing an interim report for the January-March period the casino content developer has maintained that Red Tiger, the full integration of which has been initiated to realise further cost synergies, continues to perform above expectations.