International Game Technology has extended its mobile and retail sports betting footprint in Colorado after entering collaborations with the Wild Card Saloon and Sasquatch Casino in Black Hawk.
The properties, owned and operated by privately held gaming company Ed & Shirley’s, are to both leverage the IGT PlaySports kiosks, platform and mobile technologies to give their patrons “choice and convenience for how, when and where they place sports bets”.
“Offering omni-channel sports betting via the IGT PlaySports solution will introduce an exciting new dimension of gaming to Wild Card Saloon and Sasquatch Casino that sports fans throughout Colorado are ready to embrace,” said Ed Smith, president of Ed & Shirley’s Inc.
“We’ve leveraged IGT’s expertise and trusted technology to create a sports betting program that gives players choice and convenience for wagering on their favourite teams.”
IGT, which added a four-year extension to its Colorado Lottery partnership in 2019, first took PlaySports live in Colorado on May 1, 2020, the inaugural day of legal sports betting in the state.
Sports betting entry into the Centennial State was secure earlier this year after sealing a link-up with Circa Sports Colorado after the group, spearheaded by casino owner and Downtown Las Vegas developer Derek Stevens, announced its entry plans following a Century Casinos alignment.
“Colorado is shaping up to be one of the most compelling sports betting markets in the US, and a region where IGT is clearly demonstrating the power, versatility and scalability of our PlaySports solution,” said Enrico Drago, IGT PlayDigital senior vice president.
“Wild Card Saloon and Sasquatch Casino will leverage the same, proven PlaySports platform and retail technology that is powering many of the most successful sportsbooks in the US, positioning them to provide outstanding user experiences that drive growth.”
After becoming the 18th jurisdiction to enter the US’ sports wagering scene analysts projected that the region could reach $6bn in bets and $400m in gross operator revenue upon maturity.