Yggdrasil has announced a partnership with Reflex Gaming which will see the latter join the online gaming solutions provider’s flagship YG Masters programme.

As part of the deal, Reflex Gaming instantly gains access to Yggdrasil’s GATI standardisation technology as the company’s go-to market interface to accelerate its global business strategy.

Mat Ingram, CPO at Reflex Gaming, commented on the latest partnership: “We are very excited to partner with Yggdrasil and join the YG Masters programme which has made fantastic inroads for member studios. 

“Integration through Yggdrasil’s GATI technology will give us a huge opportunity to both scale and extend our business operations into several new and exciting areas, channels and markets in a highly efficient and effective manner.”

GATI is the enabler of the Yggdrasil Decentralised Aggregation Network. All Yggdrasil partners integrated to GATI will be able to cross-sell its games to any global Yggdrasil Franchisee.

Through the use of this model it enables Reflex Gaming to rapidly scale distribution and boost revenue opportunities, at the same time as developing new ways of working and collaborating.

Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, added: “Reflex is a company we have admired for many years and it is great to be able to partner together via our award-winning YG Masters programme, powered by the revolutionary GATI technology.

“Reflex’s products are second-to-none in the digital land-based sector, with a particular dominance in the UK and the Netherlands. Joining the YG Masters programme and integrating with GATI, will enable them to fully achieve their global growth potential across a host of new markets and other verticals, including online and mobile. We can’t wait to get started.”