As the world looks to adjust to the new normal following the ongoing health crisis, betting and casino incumbents have resulted in initiating work at home strategies, as well as embracing digital conferences to replace their physical counterparts.
CasinoBeats Malta is one such example, transforming itself into a digital entity scheduled at the end of this month, June 30 – July 2 and boasting a line-up of 120 executive speakers.
Jeremy Taylor, managing director of GentingBet, is to participate in panel titled ‘Live Casino: At a crossroads?’ which is set to look at various different elements within the sector.
This includes the necessity to strike the right balance between striving for revenues and focusing on responsible gaming, rewarding live experiences, cross-selling slot players into live and engaging player needs and emerging technologies.
CasinoBeats spoke to Taylor to gain a little snippet of how the conversation will potential unfold during the event, in addition to how Genting has been affected by COVID-19.
CasinoBeats: How has the COVID-19 pandemic affected Genting’s live casino plans?
Jeremy Taylor: Unfortunately we had to close our dual play tables due to the clubs closing, plus we lost some of our tables in Riga (via Evolution) – otherwise everything else was unaffected. Naturally the loss of sports has impacted live casino, with majority of players overlapping over.
CB: What challenges are faced in cross-selling players from other verticals to live casinos?
JT: Some customers simply prefer the speed, dynamism, and vibrancy of RNG products like Slots but there are more “hybrid” offerings coming through such as Monopoly Live, Lightening Roulette, Deal or no Deal, and Blaze that start to bridge the verticals – as well as the latest addition ‘Crazy Time’ from Evolution which again takes live casino game innovation to the max.
Live casino in general offers a lot of excitement and player reward, and is a good vertical to cross sell sportsbook players over from.
CB: With its roots firmly set in the land-based sector, could, or should, live casinos be taking advantage of new technologies at a quicker rate?
JT: I think things can always move faster and being an operator with its focus on Live Casino we are naturally demanding of the suppliers.
However the products mentioned above are advanced and the sector is constantly innovating, for example with Craps Live available via Evolution, live streaming from physical venues which we lead on including offering Baccarat now from London Chinatown on top of Roulette.
On our Authentic Gaming tables, we offer the new and innovative “slow motion” feature bringing further excitement to Live Roulette.
CB: With traditional conferences not possible at the moment, how important are online offerings such as CasinoBeats Malta Digital in the current climate?
JT: Very important for education, knowledge sharing, networking and highlighting the power of digital communication in general.
COVID-19 albeit a global issue has helped change businesses mindsets into how companies and conversations can be run digitally without that much day to day impact on productivity.
In fact, it has shown we can be even more productive in some ways.
CB: What are you most looking forward to at the event? And what are you expecting to take away?
JT: Sharing our experiences, learning from others, networking and being an ambassador for Live Casino as well as online gaming in general, particularly in relation to safer gambling which we take extremely seriously, hence being the only operator to be awarded the highest GamCare accreditation available.