FlowPlay’s American Cancer Society donations surpasses $250,000

Gaming platform creator FlowPlay has announced that in-game fundraisers through the firm’s flagship social casino Vegas World have surpassed $250,000 for the American Cancer Society.

This comes on the heels of FlowPlay’s most recent campaign which generated $55,000 for ACS Hope Lodge facilities, and continues momentum built throughout a record fundraising year in 2019.

Last year FlowPlay players helped raise in excess of of $100,000 for ACS’s Road To Recovery and Reach To Recovery programs, and also extended support to local organisations Crooked Trails and the Seattle Theatre Group.

“I’m always blown away by the ongoing generosity and support our Vegas World community has for the American Cancer Society,” stated Derrick Morton, CEO of FlowPlay

“Today marks a major milestone for FlowPlay and ACS, but the needs continue to grow. As our players keep showing up to help those who need it most, I’m hopeful we can continue to make a major impact both in our own backyard and beyond.”

During May FlowPlay offered a virtual ACS Hope Lodge-branded charm in the company’s Vegas World entity, which was available for players to purchase. The funds raised helped ACS open the doors of Hope Lodge facilities which had been temporarily closed due to COVID-19. 

As Hope Lodge communities prepare for reopening to cancer patients and caregivers, additional safety precautions must be instituted. Building modifications, increased cleaning processes, and new necessary supplies such as PPE are adding one-time costs of approximately $350,000.

“We are extremely grateful to Vegas World players and FlowPlay for their generosity helping the American Cancer Society to continue to save lives,” said Howard Heino, American Cancer Society vice president, Hope Lodge operations and facilities management. 

“Like many organisations, the Society is facing unimaginable challenges to its fundraising. Without companies and individuals stepping forward to help, more lives will be lost to this disease that one in three people will face throughout their lives. Thank you for your critical support.”