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Yggdrasil’s YG Masters programme has undertaken further growth with games supplier Gamevy eyeing a global boost through the collaboration.

As a YG Masters partner, Gamevy will access Yggdrasil’s GATI technology, a standardised, language agnostic solution which allows developers to swiftly and safely create content, with subsequent distribution possible across the supplier’s entire network.

Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, explained: “It’s with immense pleasure that I welcome Gamevy to the YG Masters family. Gamevy has quickly grown from being an emerging studio developer to a brand held in very high regard by players and the industry with a host of fun and engaging slots titles. As such they are a perfect fit for the YG Masters programme.

“YG Masters is now well-established and has attracted several fantastic independent studios from all over the world that we are thrilled to have as our partners.”

All Yggdrasil partners adopting GATI can cross-sell their games to any global Yggdrasil franchisee and share their respective games roadmaps, creating new ways to collaborate on a global scale and enable new revenue streams. 

Helen Walton, CCO of Gamevy, noted: “Yggdrasil has a reputation not only for their own fantastic titles, but also for really understanding how to give operators promotional tools that players love.

“As a team they have an eye for quality, and we’re delighted to be working with them to bring our own gorgeous games to an even bigger audience. We know that we can scale our distribution faster as a YG Masters partner and we look forward to making the most of the opportunity.”

Last month YG Masters programme partner DreamTech Gaming became the latest firm to select Yggdrasil’s GATI technology in a bid to scale its global distribution and realise its business strategy ambitions.

DreamTech Gaming initially joined the YG Masters programme in 2019 and the first game developed through the partnership, Ice and Fire, was released earlier this year.