William Hill US launches Colorado sports betting experience

William Hill US has launched its first Colorado sports betting experience with six kiosks in Isle Casino Hotel and Lady Luck Casino in Black Hawk.

This comes at an ideal time for sports fans in Colorado with the return of professional baseball and other sports following closely behind as William Hill and Caesars Entertainment mark another milestone in its partnership.

“We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks,” stated David Grolman, president of retail operations, William Hill US.

“Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.”

William Hill is set to introduce its ‘user-friendly’ platform which allows for bettors to establish new account wagering and make cash deposits, amongst various features. Additionally, William Hill will procive localised futures and odds catered specifically for the Colorado market. 

Isle Casino Hotel and Lady Luck Casino Black Hawk senior vice president and general manager, Ken Ostempowski, said, “We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated Casino. Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”

William Hill has confirmed its expansion into the Colorado market with mobile sports betting. Pending regulatory approval, the app will launch before the professional football season.

The health and safety of customers and employees continues to be a priority for William Hill and its partners. Each retail location is following a thorough protocol for cleaning with physical distancing measures are also in place.