DraftKings recruits GeoComply for digital ID verification in Illinois

GeoComply has taken its geolocation and compliance solutions live with the newly rebranded DraftKings at Casino Queen property located in Illinois.

The recently rebranded Gaming and Leisure Properties owned venue, which detailed its sportsbook addition last week, is to add GeoComply’s services for geolocation as well as that to enable players to register their account at the property using their own mobile device.

Regarding the latter, the venue has deployed GeoComply’s PinPoint on-premise solution which utilises Bluetooth beacons and software to ensure compliance with state regulations. 

Now that the governor’s temporary waiver is expired, Illinois law requires in-person registration for online sports betting accounts at a player’s preferred casino within the state. 

As a result of the deployment, rather than standing in a line at a registration window DraftKings has ensured that players are able to create their online account, along with the required age and ID verification, from anywhere within the casino.

“Whether geolocating a player on a casino property or helping them use their mobile device to set up their account, GeoComply’s PinPoint solution is designed to make the mobile experience seamless for both players and operators,” commented Sam Basile, general manager of PinPoint at GeoComply.

 “We are really pleased to be working with DraftKings in Iowa and DraftKings at Casino Queen in Illinois, to give customers the convenience of using their mobile devices to set up their online account anywhere within the casino.”

DraftKings, which also uses the PinPoint solution in Iowa for on-premise player registration, announced in July that Casino Queen would rebrand as ‘DraftKings at Casino Queen’, including its physical location, in connection with the group bringing its sportsbook app and a retail presence to Illinois in association with the facility, subject to receiving necessary approvals.

Paul Liberman, DraftKings co-founder and president of global technology and product, said of the latest link-up: “With PinPoint’s combination of Bluetooth beacons and back office software, GeoComply has provided us with a way to offer a more efficient, mobile experience to our customers when they register for their account at the DraftKings at Casino Queen property. 

“The PinPoint solution really streamlines the process and enables our customers to complete their registration quickly and efficiently on their mobile device, using digital ID verification.”