The Stars Group has inked a pair of collaborations as the firm first bolsters the content offering at its Pokerstars entity via Yggdrasil, as well as seeking a jackpots-based boost alongside BlueRibbon Software.

The former will see PokerStars’ UK customers gain access to a variety of titles, such as Sahara Nights, with Valley of the Gods, Multifly and more, set to follow.

Furthermore, Yggdrasil’s portfolio of casino content will be rolled out over the following weeks and months across dot-com markets as well as in regulated jurisdictions including Sweden, Denmark, Italy, Spain and Romania. 

Fredrik Elmqvist, CEO at Yggdrasil, explained: “This is a milestone content agreement for Yggdrasil, and we are thrilled to partner with PokerStars.  

“It is one of the biggest and best-known brands in the industry and this deal will enable our portfolio to reach an extensive worldwide audience across many key regulated jurisdictions.” 

The Canadian gaming and online gambling group has also inked a deal with B2B marketing platform provider BlueRibbon, which will see the frim implement jackpot-based promotions across its online casino assets throughout a multitude of jurisdictions.

Aligned with regulatory landscapes across the globe, the BlueRibbon platform, and gamification infrastructure, will enable cross-channel applications, allowing the operator to offer bespoke player experiences that ultimately aims to drive player experience and brand loyalty.

“Entering into such an esteemed partnership with The Stars Group is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level, and entrusts the delivery of completely seamless experiences across the tier-one operators’ verticals,” stated Amir Askarov, co-founder and CEO of BlueRibbon.

“With its content-agnostic, real-time gamification tools, the BlueRibbon player engagement platform is set to enhance The Stars Group player loyalty and brand differentiation while increasing their ability to incentivise players across its many regulated jurisdictions.”