Pragmatic Play has detailed the latest expansion of its live casino roster after rolling-out an agreement with B2B online casino software provider BlueOcean Gaming.

Reaffirming a commitment to expansion by growing its live casino offering in the past year,  the latest link-up follows distribution deals inked alongside 888 Holdings, PlayOJO and BetMotion, last month.

Lena Yasir, vice president at Pragmatic Play, said of the partnership: “BlueOcean Gaming has a fantastic reputation in the industry, and we’re delighted to be expanding our audience with the company.

“Our aim is to enhance the Pragmatic Play brand and deliver our innovative games to as many players as possible and we’re delighted to collaborate with the brand.”

Under the terms of the deal BlueOcean, which owns the GameHub aggregation platform as well as white label and turnkey igaming solutions, is to access a variety of titles, including classics such as roulette, baccarat and blackjack, as well as localised products and speed variants.

Dejan Jovic, CEO at BlueOcean Gaming, added: “Pragmatic Play’s state-of-the-art live casino product is one of the most popular on the market and will make a great addition to our diverse and vibrant offering.

“Providing our customers with the best gambling experience possible means incorporating the sector’s most innovative products, and we know our fans will be thrilled with this new offering.”

During August Pragmatic Play’s new African continent manager, Solomon Godwin, discussed what the multi-product supplier has planned as part of its expansion into a region it describes as one of the most untapped for online gaming.

“It absolutely has the potential to be home to the next explosive igaming market. South Africa, Ghana, Kenya and Nigeria are all gearing up to be major players in the continent going forward. The key will be if sports bettors can be converted into online gaming,” he says.

“There are naturally obstacles that face the online casino market, one being regulation, but also the unproven nature of online content with punters. There is a large degree of familiarity with sports betting, virtuals and lottery products, but that doesn’t yet exist with slot or live casino products.”