The Philadelphia Eagles has designated DraftKings as the team’s official daily fantasy sports and sports betting partner, a short time after entering into a collaboration with Fox Bet.
The multi-year agreement will see DraftKings receive exclusive naming rights to Lincoln Financial Field’s field club, a premium lounge which will be called ‘The DraftKings Field Club.’
This will offer a VIP experience and exclusive game day access, featuring an on-field viewing area in the north end zone, hospitality arrangements and additional benefits.
In a media release, it was said that The DraftKings Field Club will become operational to ticketed guests once the in-person sports experience returns to Lincoln Financial Field.
Furthermore, the Boston headquartered firm will also see its branding become integrated throughout a number of the Eagles’ social media channels and digital assets, including practice livestreams, in-game branding, video boards and signage at the Eagles’ home stadium.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” stated Ezra Kucharz, Chief Business Officer, DraftKings.
“Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
To complement the partnership, the firm will deliver Eagles Stat Showdown, a new free-to-play game that will give fans the opportunity to win weekly prizes throughout the NFL season.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level,” said Catherine Carlson, SVP of revenue and strategy at the Philadelphia Eagles.
“DraftKings has established itself as an emerging leader in the sports and entertainment space, with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”
