Colombian sports betting and online casino operator Zamba has inked its second deal in as many days as the online arm of the Vicca Group welcomes Pragmatic Play’s slots content.
This means that players can now access Pragmatic Play’s slot portfolio, including titles such as the John Hunter series, as well as Wolf Gold and latest release Wild Walker.
Furthermore, Zamba can also take advantage of the online casino content provider’s catalogue of table games and gamification toolkit, titled Enhance.
The collaboration comes as the supplier takes significant steps to try and grow its Latin American footprint during recent months, with the partnership following on from a similar deal with BetMotion in Brazil and Universal Race across the region.
Victor Arias, vice president of Latin America at Pragmatic Play, said of the link-up: “We’re delighted to further strengthen our position in the regulated Colombian territory by going live with Zamba.
“We’ve committed to growing our presence significantly in the region and our products are being received extremely well in Latin America. We look forward to continuing our upwards momentum on the continent.”
Earlier this week, igaming developer Booongo linked-up with Zamba to provide access to the firm’s suite of content, including Sun of Egypt, Book of Sun Multichance, and Dragon Pearls.
Furthermore, the operator will also be able to utilise Booongo’s tournament and wider gamification toolkit designed to significantly increase player engagement of both casual and competitive bettors.
Santiago Melo, business unit manager at Zamba, added on the latest partnership: “Growing our offering is vital to keep growing our customer base and Pragmatic Play has incredible diversity in its slot portfolio.
“With many top-performing slots appealing to a wide range of player demographics, their products will take our portfolio of titles to the next level, and we look forward to a long and exciting partnership together.”