Universal Music Group has announced the launch of its UMUSIC Hotels chain, one of the first locations of which will be a $1.2bn casino resort in Biloxi, Mississippi.
Becoming the most expensive resort to be built in South Mississippi, the venture will become one of three facilities first announced with further properties into be constructed in Atlanta, Georgia, and Orlando, Florida. It is said that additional cities across the US and around the world will follow.
According to a Biloxi city resolution issued in June, council approval was given to “redevelop the former Broadwater Beach Resort into [a] 266 acre resort and casino with a golf course, spa, full service hotel, related amenities and on and off site improvements”.
Bruce Resnikoff, president and CEO of Universal Music Enterprises, said: “Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”
The music entertainment firm has partnered with Dakia U-Ventures, an entertainment impact investment group, to detail the launch of what they refer to as “music-based experiential hotel properties”.
In a media release, it was said that each location will draw inspiration from their respective local culture and serve as creative hubs in communities around the world.
Both parties also voice a commitment to helping their communities thrive; creating jobs for local residents, supporting local businesses and suppliers, and creating opportunities for local artists.
Robert Lavia, chairman at Dakia U-Ventures, explained: “Every destination holds a great story just waiting to be told through its cultural heritage and its music.
“Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration.
“And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”
