BonusFinder has secured further US growth after extending its West Virginia licence to include igaming, a move which represents the group’s seventh affiliate approval in the country in less than a year.
Founded in 2019 with a goal to allow people to ‘play with more’ at their favourite casino or sportsbook, the performance marketing business was first granted a sports betting licence to operate in West Virginia in May of this year.
The company’s expanded certification in West Virginia marks its seventh approval in six US states in less than a year, with existing licenses in New Jersey, Pennsylvania, Indiana, Colorado and most recently soon-to-be regulated Tennessee, with each market showing fast growth since launch.
West Virginia regulated online and mobile sports betting in August 2019 and currently has five brands live with online and mobile betting options. According to the state regulator’s latest figures, its licensed casinos saw total wagers from sports betting and igaming grow to a combined $151.9m in September 2020.
Total wagers increased to $77m for the five-week period ending October 3, comprising $17.7m from retail sports betting and $59.2m from online sports betting.
Fintan Costello, managing director at BonusFinder.com, explained: “This year has seen us rapidly grow our footprint in the US and I’m delighted with our progress so far.
“US online sports betting has made huge strides in 2020, and igaming is quickly building up momentum with more states recognising that by combining common sense regulation and a superior offering, players can enjoy first-class entertainment while also being protected.
“We are strong advocates of helping players ‘play with more’ within a safe and responsible environment and are confident other states will follow the example of West Virginia, New Jersey and Pennsylvania where a superior online product offering is benefiting consumers and operators.”