Playtech has secured a multi-market agreement with igaming and sports betting operator Novibet that will see the launch of its casino and live casino suite.

The partnership will initially see Novibet add a dedicated ‘Playtech Casino’ tab and live casino offering in Greece, with the UK and Italy slated to follow suit shortly afterwards.

Yori Arami, commercial director at Playtech, noted: “We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading casino and live casino content.

“Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.” 

Starting with the Greek market, Novibet will offer Playtech casino content through a tab called ‘Premium Slots,’ as well as the group’s dedicated live casino offering localised and branded tables to the requirements of the operator.

Nikos Olympitis, general manager at Novibet, added: “We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Earlier this month Novibet strengthened its igaming offering after entering a content distribution agreement with Playson.

As a result, the operator agreed to integrate a selection of the online casino software developer’s slot titles, including such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as its latest release Solar King.

Furthermore, Novibet will also benefit from access to the supplier’s integration-free suite of engagement tools, which have been designed to significantly enhance player retention.