SkillOnNet is set to make its debut in the Portuguese online casino market next week with the launch of its latest proprietary brand, BacanaPlay.
This will be SkillOnNet’s first brand that has been designed specifically for the Portuguese market after securing a final Portugal licence last week and will be immediately supported with a major TV ad campaign.
Portuguese country manager, Pedro Almeida, predicts BacanaPlay will take a leading position in the Casino market: ‘We have a 360-degree marketing plan which includes extensive TV advertising on several popular TV channels. We will be using many other offline verticals to ensure the whole of Portugal gets to know the Brand very quickly. Portuguese affiliates will also be very important in our total coverage approach’’
Moreover, once launched layers in Portugal will be able to access a range of slots and casino games that have been carefully selected for the Portuguese market.
SkillOnNet is set to regularly add more casino games from many other developers over the coming months. Furthermore, BacanaPlay will also offer a range of localised payment options and top-rated local native speaking customer support.
Michael Golembo from SkillOnNet, added: “We are really excited to be opening up in another regulated market and our first release BacanaPlay has been designed specifically for Portugal appealing to a wide range of players across the country.
“The word Bacana means ‘cool’ and that will be the essence of the brand, friendly , fun and exciting in a really cool kind of way. From the localised games and payment options to generous offers and bonuses, BacanaPlay really does have mass market appeal.
“As we do in all other regulated markets, we will be supporting the brand with a major TV advertising campaign and digital acquisition strategy which has proved successful for our other proprietary brands such as PlayOJO.
“We look forward to welcoming our first players to BacanaPlay and quickly establishing the online casino brand as the absolute market leader in Portugal.”