Online slot developer GameArt has become the latest firm to unveil a link-up with Yggdrasil, as the firm seeks an acceleration of its global goals through the YG Masters program.
By joining the YG Masters program, GameArt will be able to create and distribute gaming content using Yggdrasil’s GATI technology.
GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute titles worldwide
YG Masters studios enjoy access to GATI, as well as the wide Yggdrasil network of operating partners in numerous regulated igaming markets. As a result, partners, including GameArt, can build and distribute games globally to maximise revenue in close collaboration with Yggdrasil.
Stefano Picone, CEO of GameArt, said: “By becoming a YG Masters partner and utilising the GATI technology we will be able to rapidly scale up our content development and distribution strategies and reach completely new audiences globally.
“We are very impressed with the success of the YG Masters program so far and are excited to get working with the Yggdrasil team to further grow our business.”
Through the GATI technology, YG Masters partners can adopt the interface to cross-sell all titles to any YG franchisee, leading to collaborations on a global scale, aimed at growing revenue streams for multiple parties.
GameArt becomes the latest in a number of YG Masters sign-ups, with other recent collaborations inked alongside Betsson Group, Jelly, and ReelPlay.
Stuart McCarthy, head of partner programs at Yggdrasil, said of the latest sign-up: “This year has seen remarkable growth of the YG Masters program, driven by the launch of our revolutionary GATI technology.
“We are extremely proud of the program’s success and are thrilled to be working with so many talented studios such as GameArt and together take our businesses to new heights.”