NeoPollard Interactive has outlined its launch into the Canadian market after rolling-out a collaboration with the Alberta Gaming, Liquor and Cannabis Commission.
Contracted as the operator of AGLC’s PlayAlberta program, NPi subsequently deployed a full suite of managed services and a suite of igaming content earlier in the year. This represented the beginning of Alberta’s only regulated online gambling site.
Furthermore, NPi has also implemented a full suite of managed services for AGLC, ranging from revenue-generating activities to enhancing the player experience. This includes its customer engagement marketing and customer support centre, which provide real-time player support through phone, chat, and email.
“NPi is delighted to celebrate the launch of this exciting offering alongside our partners at AGLC,” stated Liz Siver, general manager of NeoPollard Interactive.
“NPi’s growth into the broader North American market exhibits how committed we are to providing the best and most profitable iLottery solutions. We look forward to continuing to evolve PlayAlberta.ca in support of returning revenue to the citizens of Alberta.”
PlayAlberta.ca offers players a range of digital content including casino style games, plus NPi’s eInstant content. Future offerings include lottery, a full sportsbook, poker, bingo and live table games, with the offering also incorporating AGLC’s GameSense responsible gambling program, which offers players tools and resources to make healthy and informed gambling choices.
“PlayAlberta.ca is another way AGLC is implementing its promise to generate revenues for the benefit of Albertans,” said Alain Maisonneuve, president and CEO of AGLC.
“AGLC is excited to work with NPi and apply their vast experience as we provide a regulated online gambling website that will offer players expanded entertainment options, with integrated responsible gambling features and generate revenue to support valuable programs and services Albertans rely on every day.”