Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education Trust, to coincide with Safer Gambling Week.
As a result, QPR will be wearing special edition shirts for their London derby against Watford this Saturday, 21 November, with Nottingham Forest sporting the attire when they take on Bournemouth on Tuesday 24 November.
Daniel Bliss, director of external affairs at YGAM, explained: “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm.
“This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”
The two Championship clubs will carry the logo of the YGAM on the front of their shirts to promote the charity, which provides free educational training and resources to help prevent gambling-related harm among young and vulnerable people.
Football Index, the principal shirt sponsor for both clubs this season, is hoping the move will help trigger a conversation about safer gambling as well as helping YGAM reach more football fans. Football Index will also be supporting YGAM’s work with a £5,000 donation.
David Cook, CCO at Nottingham Forest, said: “This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity.
“It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”
Euan Inglis, commercial director at Queens Park Rangers, added: “In all of our activation discussions with Football Index, safer gambling messaging is always at the forefront of content that is produced.
“The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.”