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With plenty of comings and goings around the industry, allow CasinoBeats to give you the rundown on a number of recent manoeuvres.

Ellmount Group

Ellmount Group, which counts the and igaming brands as past of its stable, has appointed Mery Blomqvist as chief marketing officer.

Brought onboard to spearhead the group’s global marketing efforts, the Stockholm headquartered firm asserted that the recruitment come amid a quest to “become the number one casual light online entertainers in the industry”.

Blomqvist stated: “Ellmount is a great company, with strong values, an inspired vision, and first-class product. I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry.

“Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels.

“Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

Scientific Games

Scientific Games has appointed Glen Saville as its new senior director of global trading, joining from NZ TAB andtaking over the position from Benjie Cherniak.

Based in Las Vegas, Saville will be responsible for growing Scientific Games’ global trading business; overseeing Don Best Sports and the company’s European operations as it strives offer a seamless, industry-leading service.

Keith O’Loughlin, SVP Sportsbook at Scientific Games Digital, welcomed the appointment, saying: “Firstly, I would like to extend my extreme appreciation to Benjie for his contribution and wish him well in his future endeavors. We’re excited to unveil the arrival of Glen, who will prove to be an invaluable asset in our ambitions to drive forward our global trading service.

“With a background of working for major sportsbooks, his operator experience will undoubtedly sharpen our business delivery to a new level that will hugely benefit our global customer network. I’m delighted to welcome Glen to the team and begin 2021 in such a positive manner.”

SeventySix Capital Sports Advisory

SeventySix Capital Sports Advisory has announced the appointment of Randall Boe, who has an extensive background across sports and entertainment, as a senior advisor.

Boe, who most recently served as the commissioner and CEO of the Arena Football League, will work closely with president Dan Bravato and the advisory’s managing directors to help advise its client roster.

“I’m very excited to join SeventySix Capital Sports Advisory. I’ve been lucky during my career to have been able to work with some of the most innovative thinkers in sports, technology and media and SeventySix Capital Sports Advisory is at the forefront of some of the most interesting and exciting developments in sports,” Boe noted.

“I think this will be a great match and it will be exciting to explore some of the challenges and opportunities facing sports with Dan and his talented team.”

Sazka Group

Brent Hoberman has become the latest business figurehead to join the ‘UK advisory board’ for Sazka Group, providing support and guidance to Sir Keith Mills’ bid team competing to win the Fourth National Lottery Licence.

Hoberman will advise the company’s bid team on tech innovation and customer experience, aiming to revamp the National Lottery for modern audiences.

“Brent’s expertise and entrepreneurial mindset will help us in our efforts to overhaul The National Lottery’s approach to digital innovation, ensuring that this institution is future-proofed so it can quickly integrate new technologies.

“With Brent on board, Sazka Group will be a proactive operator that embraces technology to improve the digital experience, while always safeguarding players,” said Mills.