Kaizen Gaming has appointed Julio Iglesias Hernando as chief commercial officer, joining the group’s executive team as it seeks a “significant boost” across its commercial and CRM functions.

This latest appointment forms part of the Greece based company’s strategic plan to add international experience to its management team, as it continues its ambitious Betano expansion plans.

George Daskalakis, CEO of Kaizen Gaming, said: “I am glad to welcome Julio to Kaizen. I am confident that his experience, talent and drive along with his positive character and team spirit will contribute to our ongoing effort to establish ourselves as one of the leading companies in the industry on an international level“.

Julio Iglesias Hernando comes from William Hill/Mr Green, where he held the position of CMO and international marketing director, gaining responsibility for the 12 markets outside the US and the UK where the company was operating. 

Before this Hernando also spent almost two and half years at William Hill, and during his professional career has also held roles at blue chip companies such as Heineken, Kellogg’s and Philip Morris.

Hernando added: “Very happy and honoured to become part of one of the fastest growing companies of the industry in Europe. I am looking forward to contributing to our ongoing success in positioning Kaizen as a leading player in our operating markets, and in leveraging the international opportunities and challenges that will no doubt arise, in our pursuit to continue growing aggressively our foothold in the international GameTech arena”.

Kaizen Gaming currently employs over 750 employees and operates in the six countries of Greece and Cyprus with the Stoiximan brand, as well as in Germany, Romania, Portugal and Brazil, through its Betano entity.