Relax Gaming has rolled-out a pair of commercial tie-ups, with a QTech Games integration announced alongside a Powered By partnership to integrate Tom Horn Gaming’s content.
Under the terms of the former, Relax’s own content suite has been made available to QTech Games’ clients and their players, opening up an array of both established and emerging markets for the firm.
The integration, charged with helping to drive differentiation and ramping up engagement and player-retention levels in the process, will include Temple Tumble, Snake Arena, and the Money Train series.
Ulf Norder, CCO at QTech Games, explained: “We’re excited to have partnered up with Relax Gaming, whose distinct and diverse portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet’s top providers – and Relax’s unique content sits near the zenith of this mountain.
“In short, we look forward to seeing how these games perform across a patchwork quilt of territories. Especially in developing gaming spaces where demand for a localised product set is paramount in tackling the diverse backdrop of cultural trends and player preferences.
“I’m happy to add that this new partnership will also be promoted by a 50 per cent discount campaign in March for a selection of 10 games from Relax.”
Furthermore, Tom Horn Gaming will be providing its products to the group’s network of operator brands via the Powered By Relax partnership programme.
“This year is going to be even more momentous for us than last, as we continue to advance our global presence through strategic partnerships like this one,” noted Ondrej Lapides, CEO at Tom Horn Gaming.
“Relax’s network and hassle-free business methods are what initially attracted us to the company, having already demonstrated their expertise; we’re confident that we’ve made the right choice in this programme.”
Following a string of third-party studios in entering such a collaboration, the partnership will make titles such as Sweet Crush, Gold X and Wolf Sierra available through the platform.
Simon Hammon, CPO at Relax Gaming, said of the Tom Horn collaboration: “Our drive for market growth continues apace with this latest partnership.
“The new titles it will bring our operators are well-known for their quality and originality, adhering to our own high standards of content delivery and showing the appeal of the partnership programmes we have available. We’re looking forward to working with Tom Horn Gaming and bringing more high-value content to market.”