BetMGM has revealed that it will become the exclusive regional US partner of German Bundesliga football club Borussia Dortmund.
The collaboration, a first between a US sports betting operator and German football side, features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.
“BetMGM becoming the first US sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund,” commented Matt Prevost, chief revenue officer of BetMGM.
“As interest in Bundesliga within the US continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
As an exclusive Regional Partner, BetMGM has rights to player imagery and team logos, as well as additional team assets for marketing applications.
Furthermore, BetMGM customers will gain exclusive sign-up offers for Dortmund fans, along with access to co-branded content on the club’s English-language social media channel.
Benedikt Scholz, head of international / commercial and new business at Borussia Dortmund, added: “We are very pleased about this partnership with BetMGM as our new regional partner in the US.
“It is wonderful news for our US-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the US market.”
Last month, the MGM Resorts International and Entain joint venture continued to closely align itself with US sports via a link-up with Topgolf Entertainment Group in a deal that is said to be centred around an integrated sports betting and entertainment experience.
The pair say that they will partner-up on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf.