The SBC Webinars series continues on Thursday 8 April when Solitics presents How to Increase Conversion: Everyday Tactics That Actually Work, an in-depth look at the role of personalisation in driving player conversion.
While betting and gaming operators focus significant effort and budget on increasing traffic to their sites via multiple channels, there is still much to do with regards to missing opportunities to convert those visitors into real-money players.
This webinar will detail everyday tactics and the latest technologies to help turn browsers into customers, including the use of real-time data to personalise each visitor’s experience and deliver the right message to them at the right point of their journey.
It will examine some of the capabilities operators can use to engage website visitors beyond the traditional one-size-fits-all deposit bonuses that run the risk of encouraging prospective bettors to shop around for the most attractive deal.
Can personalising offers based on each individual’s journey to the website improve conversion rates? Could delivering landing pages based on the potential player’s specific interests drive more first-time deposits and long-term loyalty? How can free-to-play customers who already enjoy the operator’s games and trust its brand be transformed into real-money punters?
These are just a few of the scenarios that the expert speakers will discuss during the webinar, as they share the secrets of improving conversion rates for betting and gaming operators.
The speakers for the session include:
- Emiliano Sanchez – chief commercial officer, Mancala Gaming.
- Tomer Baumel – CEO & Founder, Solitics.
- Andrew McCarron – managing director, SBC (moderator).