The SBC Webinars series continues on Thursday 6 May with How to Architect Your App for Success hosted by mkodo, the digital product specialist for the lottery, casino and sports betting sectors.
With apps now the preferred method of interacting with operators for tens of millions of players around the world, building a product that performs has never been more important.
While slick front-end design and cutting-edge features play an important role in attracting customers to a gaming app, its long-term success will also be heavily dependent on how the middleware that sits underneath this performs.
This webinar will detail the key considerations when architecting a mobile app, the additional factors to look at when operating in a regulated market, and some of the steps that can help the product to achieve better results.
The expert panel ready to offer insights from the perspectives of app developers, operators and suppliers includes:
- Stuart Godfree – managing director, mkodo
- Jonathan Plumb – chief information officer, Rank Group
- James Letchford – head of pre-sales solutions, Kambi
- Curtis Roach – marketing manager, mkodo
Among the topics they will be sharing their expertise on are how to implement effective reporting to ensure clear oversight of data from multiple sources, the best strategies for testing, how to manage upgrades, and techniques for maintaining performance levels during times of peak traffic.
Godfree said: “As ever larger sections of the population adopt a mobile-first approach to interacting with companies, at the same time as more countries are creating regulated betting and gaming markets, the importance for operators to have user-friendly, robust apps continues to grow.
“At mkodo, we have a long track record of developing successful apps for lottery, sportsbook, casino and bingo operators around the world. I am looking forward to sharing some of the key things we’ve learned from that work during this session.”
Join this SBC Webinar to gain some valuable insights into how to produce highly-effective apps for the gambling industry.