Inspired ‘well positioned” for US igaming growth after Michigan entry

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Inspired Entertainment has announced its remote gaming server has launched in Michigan, representing a feat which the group says has been a “key focus” of its growth strategy.

The company says that an initial batch of games have first been released, with an additional slew of titles to follow in the not too distant future.

The group says that North America is a “priority market” across its gaming, interactive, and virtual sports businesses, as well as emphasising a belief that it’s poised to capitalise on further igaming legalisation efforts as they take place across the US.

The Michigan Gaming Control Board granted Inspired a provisional license to supply its online games in January 2021, with the company adding that it has developed “an expanding library of games” approved by Gaming Laboratories International and the regulator for use in the state.

The MGCB commenced the region’s online gaming and sports betting ecosystems from noon local time on Friday 22 January, with nine operators initially authorised to begin what was lauded as “a new era”.

“We are thrilled to launch our interactive games in Michigan, which has been a key focus of our growth strategy,” said Brooks Pierce, president and chief operating officer of Inspired.

“North America is a priority market for our gaming, interactive, and virtual sports businesses, and our footprint has been expanding rapidly.  

“As more states pass legislation in the flourishing US igaming market, we believe we are well-positioned to bring our products to market with a detailed game launch strategy and high-profile partners already in place.”

Michigan’s online casinos and poker rooms continued to impress with $94.9m revenue in April, down slightly from $95.1m in March. The per-day total rose to $3.16m per day for the 30 days from $3.07m per day in March.

The win generated $17.8m in tax revenue for the state and $5.2m in local taxes. BetMGM/MGM Grand Detroit led with $36.8m in adjusted receipts, yielding $7.2m in state taxes.