PokerGo has teamed-up with Caesars Entertainment in a collaboration which will see SuperDraft bring daily fantasy sports contents to professional poker tournaments.
The will see poker fans and players gain access to fantasy leagues and content for PokerGo tournament on the SuperDraft platform, in which it link-up which is lauded as a “first ever”.
The collaboration will launch with the US Poker Open on June 3, with a free entry contest for a minimum prize pool of $10,000. All PokerGo subscribers will have the opportunity to enter and win contests on the SuperDraft app for a number of further tournaments including Poker Masters, Super High Roller Bowl, World Series Of Poker, and more.
While PokerGo will be providing all stats, SuperDraft is said to have created a proprietary poker scoring system based on player performance and chip stacks.
“Partnering with SuperDraft will allow poker fans and players alike to participate in brand new fantasy poker offerings, a massive untapped market in the current fantasy sports landscape,” stated Brent Hanks, director of programming at PokerGo.
“Poker has been long overdue for fantasy sports involvement and SuperDraft is the perfect partner to set it up seamlessly.”
In January Caesars made a strategic investment in the DFS platform; a move which it said was done to complement the group’s gaming and mobile sports network.
The group added that the investment would add further strength to its customer acquisition pipeline and retention for both online and brick-and-mortar. Caesars took an initial minority equity position, with an option to increase its stake over time up to 100 per cent at pre-determined levels.
“Creating this new fantasy poker product with PokerGo enables SuperDraft to build on its sports gaming foundation and bring another innovative game to market that is meant to go beyond daily fantasy,” Steve Wang, founder and CEO of SuperDraft, said of the PokerGo link-up.
“Adding poker into fantasy sports is an idea that we’ve discussed for years. Our innovative development team in partnership with PokerGo finally brought that idea to life.
“As the popularity of pro poker grows, this partnership will help us deliver what everyone immersed in the world of poker has been waiting for.”