Online casino platform provider SkillOnNet is set to make its US debut via its flagship brand PlayOJO, which is to gain access to players in New Jersey through a market access agreement with Caesars Entertainment.
Lauded as a “breakthrough moment” by the firm, the deal will allow SkillOnNet to launch its PlayOJO brand on its own proprietary software to players in the Garden State, pending regulatory approval.
The move, which comes after success across European markets, will see SkillOnNet establish a strong local HQ operation in the US with marketing, product development and technology teams also focusing on securing additional market access partnerships and igaming and media deals across the country.
“This is a breakthrough moment for SkillOnNet, providing us access to the fast-growing New Jersey market for the first time. PlayOJO offers a unique casino experience with a huge portfolio of games and a focus on safe and fair gaming,” Maor Nutkevitch, head of corporate development at SkillOnNet, told CasinoBeats.
“We believe the challenger brand will allow us to capture a large share of the market in the Garden State over the coming years as we continue to position ourselves for expansion across the US.”
Entry into New Jersey forms part of a wider growth plan to enter regulated US markets with an online casino brand that attracts casual gamers via an innovative gaming platform and heavy investment in mass media marketing. The company has identified the US as having particular strategic importance and will launch in additional states.
Nutkevitch added: “This is a milestone opportunity for SkillOnNet. We have seen the immense growth in New Jersey and very successful igaming launches in other US states. PlayOJO offers an unrivalled gaming experience with a huge game portfolio and focus on safe and fair gambling.
“We are confident that launching this casino focused challenger brand at this stage of the market evolution, will allow us to build a meaningful market share within few years of operation.’’