Wazdan’s chief commercial officer, Andrzej Hyla, has lauded the company’s Cash Drop and emphasised the ‘importance’ of providing its partners with ‘full-package-solutions’.

Revealed in 2020, Wazdan’s promotional tool, designed to ‘benefit and suit both players and operators’ was invented as part of a multi-level collaboration with partners who influenced its ‘customisable nature’.

Hyla noted: “We understand our partners’ needs and that’s why we honed in on Cash Drop to be as easy, quick, and intuitive as possible. We are constantly building up our portfolio of exhilarating games, but we also understand the importance of providing our partners with full-package-solutions.”

Analysing the performance data of the promotional tool, Wazdan registered an average increase of 219 per cent unique active players, 265 per cent increase in game rounds and 366 per cent bet sum.

The promo tool offers operators a wide spectrum of personalization capabilities. The adjustable features include: promotion budget and period, games, countries, maximum reward limit per player, optional opt-in for players, amount and type of prizes, minimum qualifying bet and currency.

This follows last weeks new which saw Wazdan receive approval to go live in New Jersey, making its maiden manoeuvres into the Garden State.

Lauding it as ‘the first step on a very exciting journey’, the supplier will now be able to take its ‘best performing’ titles live across the state, including 9 Lions, Larry the Leprechaun and Sizzling 777 Deluxe, as well as other popular titles, such as Power of Gods: The Pantheon, Magic Stars 3 and Magic Fruits Deluxe.