Online casino brand PlayStar Casino has entered a multi-year deal with Caesars Entertainment, securing market access in Pennsylvania.
The deal comes ahead of the brand’s plans to make its US market debut later this year in New Jersey.
Once launched in Pennsylvania during Q2 of next year, the addition of the state will double the casino’s total addressable market by way of population and gross gaming revenue.
Adam Noble, co-founder and chief business development officer at PlayStar Casino, said: “We are thrilled to have secured market access in Pennsylvania through this multi-year deal with Caesars, allowing us to double our addressable market.
“This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year and will continue to seek such partnerships as we expand the PlayStar Casino brand.
“We are looking forward to working through the regulatory process with the Pennsylvanian Gaming Control Board and all going well look forward to launching to players in Pennsylvania in the first half of next year.”
The operator is powered by the GiG platform after recently signing a long term partnership with the group. Through the agreement, which builds upon the foundations of their initial partnership, GiG will supply its igaming platform technologies, powering the company’s entry into the state.
PlayStar aims to provide “an online casino experience like no other” through personalisation, engagement and “exemplary” customer service.
Entering the market will allow the company to capitalise on the spill-over effect from its branding and marketing activity in New Jersey, with local campaigns also set to go forward.
